Install a Strategic A/B Testing System That Lifts Revenue by 15–25%. Without Increasing Ad Spend.
A hands-on consulting program that transforms random experiments into a high-impact growth engine for eCommerce brands doing €10M+ ARR.
Trusted by 50+ eCom Companies
The Problem
Most eCom brands run 4–6 experiments per month, but results are inconsistent, random, or siloed.
Testing is often seen as a 'nice to have' rather than a core growth driver.
Without a clear strategy and process, testing becomes chaotic and underwhelming.
Nils Koppelmann
Founder, Experimentation Accelerator
Built for Teams Already Testing. But Not Growing Fast Enough.
If your team is already running 4–6 experiments per month but results are inconsistent, random, or siloed, you're not alone.
Most eCom brands never turn testing into a scalable growth driver. I help you fix that — fast.
What you'll walk away with
Growth Accelerated...(title should be value driven)
12-month strategic roadmap
Aligned to business goals, our roadmap ensures your growth strategy is clear and actionable.
Test bandwidth plan
A comprehensive plan to maximize your testing velocity, ensuring you can run experiments efficiently.
Team alignment session
A collaborative session to ensure your team is aligned on testing goals and strategies, fostering a culture of experimentation.
Testing playbook
A comprehensive guide with clear QA, launch, and reporting SOPs to streamline your testing process.
Real Results
"Before working with Nils, our tests felt random. Now our team has a clear process, and our last 3 tests already beat control."– Head of Growth, €20M+ eCom Brand
Testimonials
We have worked with thousands of amazing people
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Your Journey
From Random Tests to Strategic Growth
Gameplan Call
We audit your current testing process, identify the biggest revenue leaks, and create your custom roadmap in 45 minutes.
Discovery & Setup
Deep dive into your business goals, team structure, and tech stack. We map out your testing priorities and install foundational systems.
Implementation & Training
Your team learns the new testing framework through hands-on mentoring. We launch your first strategic experiments together.
Scale & Optimize
With systems running smoothly, we focus on velocity and impact. Your team becomes autonomous while achieving 15-25% revenue lift.
Choose Your Growth Path
Three ways to transform your testing into a revenue growth engine
Gameplan Only
One-time strategic foundation
What's included:
Comprehensive maturity audit
Bottleneck analysis
Strategic opportunity mapping
Custom prioritization framework
Detailed 6-month testing roadmap
Mentoring Program
From random tests to systematic growth
€7,500 total • 4 months • Installments available
Weekly coaching calls (+ €363/month)
Upgrade from bi-weekly to weekly 60-minute sessions.
Everything in Gameplan, plus:
Bi-weekly 60-minute coaching calls
Private Slack workspace access
Shared Notion operations hub
Test plan reviews & optimization
Real-time experiment feedback
CRO Operations Partner
Hands-on execution support
What's included:
Test setup & configuration
Data analysis & reporting
Performance dashboards
15 hours/month dedicated time
Priority Slack support
Optional add-on to any program. Perfect for teams who want to focus on strategy while we handle execution.
The Experimentation Accelerator
This isn't just a strategy deck. We install a complete testing operating system inside your team.
3 Engagement Levels:
1. Lite
Templates + async feedback + monthly review call
2. Core
Bi-weekly 1:1 mentoring + Slack + all systems installed
3. Pro
Includes custom team training + implementation support
Is This For You?
✅ Perfect fit if:
- ✓
You're an eCom brand doing €10M+
- ✓
You're already testing, but it's random or underperforming
- ✓
You want to scale testing without adding headcount or dev strain
❌ Not for you if:
- ✗
You're just starting out or doing less than €10M ARR
- ✗
You've never run A/B tests before
- ✗
You want someone else to run all your tests
We'll audit your current testing process and show you where the biggest revenue leaks are.