Testimonials
Feedback from clients and former mentees on experimentation, CRO, strategic judgment and building stronger internal capability.
From clients:
Besides uplifts in conversion rates at various points of the customer journey, the project helped implement an experimentation culture in our company, which we continue to strengthen across the entire team to this day.

Chief Marketing Officer, PKW.de
Very strong communication, very proactive, and you can clearly see the structured, well-thought-out approach as well as the solid expertise. Rarely experienced: a team genuinely willing to go the extra mile at any time.

Co-Founder & CEO, ahead Nutrition
Thanks to the structured approach and clear action plan, it was easy for us to implement the CRO measures after the audit.

Performance Marketing, Foodji
Working with Nils is highly enjoyable. His professional, personable and precise approach creates significant value. We exchange ideas as equals, challenge them and develop them further. In a short time, this helped me take my CRO knowledge to a higher level.

Digital Sales Performance Specialist, KPT — Die Krankenkasse mit dem Plus
Selected companies:







From former mentees:
Nils gave me a useful introduction to A/B testing and how to set it up. Very knowledgeable!
I learned that a funnel is about way more than just the website itself. We talked a lot about the bigger picture and some of the more detailed steps in the customer journey.
Nils was very helpful and offered actionable insights.
Nils was super patient and guided me through the GA4 setup. He explained very clearly where I could find the right information. [...] I would also book another call with him!
Nils provided great insights and very valuable feedback about the website and how to improve it. [...] He was able to understand the challenges and provide useful tips.
I now have a clear understanding of what we need to do to improve our conversion rate. [...] He tried not only to give general frameworks but understand our business and our value proposition.
Nils has a deep understanding of organizational change and team dynamics. [...] His ability to blend strategic thinking with a genuine concern for team well-being is a rare and valuable trait.
Nils provided great insights into improving my website and offered valuable strategies for crafting a more engaging marketing strategy.
Nils is the vital discernment and cognitive clarity necessary within your disordered pursuits. [...]
Clearly very knowledgeable and passionate about CRO!
I thought I needed tactical tips but got advice on culture building and change management—which is exactly what I needed.
Thanks a lot for your help, [Nils]! Your tips were super helpful!
Nils was very knowledgeable and spot on in pointing out the issues with our onboarding. He even sketched out some potential solutions. [...]
I walked out of the session with over three pages of notes and a ton of actionable insights, including how to conduct qualitative research using competitor reviews. [...] He patiently answered all my questions and shared helpful CRO resources.
Nils patiently answered all my CRO questions. He went the extra mile and even created a visual diagram showing how I could improve my website’s conversion rate. [...]
September advisory openings:
I currently have 2 advisory spots available for engagements starting in September. Book an advisory call, and we’ll assess whether the engagement fits your program.